Analytics for Marketing for New Product Innovation

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IBM Analytics









Data Analysis To Power Innovative Product Design, Marketing
by Spotfire Blogging Team January 28, 2014
http://www.tibco.com/blog/2014/01/28/data-analysis-to-power-innovative-product-design-marketing/


Predictive Analytics as an Engine Of R&D and New Product Launches
Predictive analytics is not only the way to discover the underlying patterns, but it can also help you with innovation. Here, we discuss the ways to innovate by combining it with business logic, marketing and bridging demand supply factors.
By Lana Klein, (Co-Founder, 4i)
http://www.kdnuggets.com/2015/08/predictive-analytics-rnd-product-launches.html

Businesses Will Need One Million Data Scientists by 2018
International Data Corporation (IDC) predicts a need for 181,000 people with deep analytical skills in the US by 2018 and a requirement for five times that number of positions with data management and interpretation capabilities.
http://www.kdnuggets.com/2016/01/businesses-need-one-million-data-scientists-2018.html